Ann Brashares wrote Sisterhood of the Traveling Pants, which I loved, and Summer of You and Me, which was also good. So I had I high hopes for My Name is Memory. Unfortunately, it just didn't deliver. The plot sounded good (from Amazon):
Daniel has spent centuries falling in love with the same girl. Life after life, crossing continents and dynasties, he and Sophia (despite her changing name and form) have been drawn together-and he remembers it all. For all the times that he and Sophia have been connected throughout history, they have also been torn painfully, fatally, apart.
You have to accept the premise that reincarnation is real, but most people don't remember their past lives. Except Daniel. It sounded like a nice Time Travelers Wife romance, but it just wasn't. The past lives weren't developed well enough, the bad guy's motives were non-existent and the ending was the worst one I've read in a while. It was like the author got lazy, didn't want to try to figure out how to describe her complex storyline and just stopped writing (unless there is a sequel, which I doubt). Don't bother.
Read: June 2012 (via CD from the library)